Reasons Why Blogging Is Important for Chiropractic Marketing

As a chiropractor, you are busy every day – or should be. Your professionalism and a good digital marketing strategy should bring you a constant flow of patients to keep your practice successful. At one point, you may wonder: “do I really have to work so hard on all the marketing tools and strategies? Can I take a break for blogging, to save time?” Our advice is to continue with all your usual strategies, but especially with blogging for your chiropractic marketing efforts.

You Need Blogging to Generate Organic Traffic

Here is the truth: organic traffic is the best kind of traffic you can get on your chiropractic website. Paid traffic – clicks you get from Google ads or social media ads – is not always relevant. On the social media, you can fall victim to click farms – bots designed to randomly click on ads to deplete the advertiser’s budget without getting real results. On Google, you may get clicks from people who are simply curious to know what a chiropractor is.

However, organic traffic is generated by users who are genuinely looking for a chiropractor. And blogging is the best chance to get your website on the first page of Google search results and attract a website visitor who, later on, may book an appointment with you.

Blogging Is the Best Medium for SEO, Brand Outreach and Patient Engagement

Blog posts are the most effective tools you can use to:
•    Promote the relevant keywords for your practice
•    Build a unique and memorable brand image for your practice
•    Showcase your experience and professionalism
•    Help patients understand what you do and trust you.

Let us talk about these points in more detail:

1. Use Blogging for Chiropractic Marketing and SEO

Each optimized blog post represents fresh content for your site. Google likes that. The search engine is looking for reputable, relevant and properly maintained websites to show to users.

Constantly adding content and keywords relevant to your field of activity tells Google that you are a genuine business, with good reputation and authority in your field. These are the elements of E-A-T (expertise, authoritativeness, trustworthiness), one of the main ranking criteria.

2. Blogging Helps You Build Your Brand Voice

Each brand has a voice. You can compare content from a website dedicated to young people to a professional services website and you will note the difference. In the first instance, the tone is friendly and informal. You may also notice emoji and emoticons inserted in the text. The second site has a formal and businesslike tone of voice, which inspires trust and corporate confidence.

Your chiropractic practice brand voice must indicate how you want to be perceived by patients. With blogging for chiropractic marketing, you can do that. You can position yourself as a family oriented clinic, a practice specializing in specific conditions or a practice serving professional and amateur athletes. It’s all in the tone of voice.

3. Blog Posts Build Trust

How do you get a new patient? The answer is: you’ve won their trust to come and let you give them a physical examination and look over their medical history. And how did you earn their trust? In some happy cases, current patients recommend your chiropractic practice to their family members and friends.

However, in most cases, new patients found your practice through a Google search and came to trust you because they read your blog posts. In these articles they found answers to some of their questions and they learned what chiropractic is and how it works.

4. Become a Leader in Your Field

You do not run the only chiropractic clinic in your city or borough. There is enough competition and you need to stay in top of your game. How do you that? By being professional and using your skills to heal patients.

And you should showcase these skills, as well the success stories of various patients you’ve helped (with their prior knowledge and approval, of course). Thus, blogging is practically your free advertising platform. You can show both patients and your peers that you are a skilled and experienced chiropractor and that they can trust you.

If you need help with blogging, keyword research or any other aspect of digital marketing, our SEO specialists are ready to help you. Create a premium profile for your practice to access helpful tools and dedicated services!