Why SEO Is Important for Chiropractors and What Exactly It Is

By popular demand from many professionals like you, we will start a series of articles on SEO for chiropractors. In this introductory article, we want to show you why SEO is important for chiropractors and how it helps you find more patients. But first of all, let us answer the first question you probably have:

What Exactly Is SEO?

SEO is an acronym standing for “search engine optimization”. It involves applying a series of techniques and tactics on your website to make it more visible to search engines, mainly Google and Bing.

There are two types of SEO strategies:

• On-page: actions you can take to improve your website and optimize it both for users’ convenience and for search engine indexing
• Off-page: various tactics to improve the reputation of your page by creating links to and from your website, especially towards reputable websites.

The first thing you must remember about SEO is that it is an ongoing work. It is not a “fix-it-and-leave-it” job. SEO is influenced by many factors; therefore you have to adapt your strategy all the time.

How Does SEO Work?

Now then, what exactly does SEO do? We don’t want you to get lost in technicalities, so we will give you a simple example. Let us suppose that you run a chiropractor practice in Seattle. If your website is properly optimized, when a person searches for “chiropractor in Seattle” or even “chiropractor near me”, Google will show your website on the first page of search results.

Why Is SEO Important for Chiropractors?

As you may have already noticed, it is increasingly difficult to find new patients for your practice. Traditional marketing and advertising methods, such as flyers, newspaper ads and print mail advertising don’t work anymore.

As for online or digital advertising, it can be very expensive. Everyone is advertising online, from large hospitals and clinics to your direct competitors – other chiropractors in your area. And where there is a lot of demand, the offer will go up. In this case, we are talking about paid advertising, such as banner ads on various websites, Google AdWords ads and Facebook ads.

How SEO Helps Chiropractors Get New Clients

Here are just a few ways in which SEO can help you grow your patient list and make your practice more profitable.

1. Increase the Visibility of Your Website

The first rule for getting a new patient is that they know of the existence of your practice. In other words, they have to reach your website one way or another. With paid advertising, your website will be featured prominently on Google search result pages. But you will have to pay for every click on your promoted URL, and this can get very expensive.

SEO allows you to get website visitors for free. There is no cost involved when someone clicks on a simple Google search result links.

2. Create a Good Reputation for Your Practice

SEO goes beyond getting your website visible. With adequate optimization, your site will become a source of reliable information for people. For example, with the right keyword and content strategy, one of your blog posts may answer a user’s question, such as “how to get rid of neck pain” or “what is the right posture at desk”.

3. Get Qualified Traffic to Your Website

Another reason why SEO is important for chiropractors refers to the quality of traffic you get to your website. What does this mean? You may get a lot of traffic, but from people who have no intention to become your patients. They could be simply curious about what chiropractic is or a content writer looking for information for an article.

With a proper SEO strategy, your website will show up in search results for users who demonstrate the intent to go to a chiropractor. Yes, the Google algorithm is now smart enough, thanks to AI to identify intent in the words people use in the search box.

Want to Know More? Send Us Your Questions!

We encourage you to ask us anything you want to know about SEO for chiropractors. As we prepare a series of articles on this topic, we want to touch on the issues you find most important and clear any misunderstandings you may have.

We know that it is new territory for many of you, so do not be afraid to ask questions that you believe are too easy or simplistic. Nothing is too trivial when the success of your chiropractic practice depends on it!