Marketing for Chiropractors – the Main Challenges You Are Facing

Any chiropractor running their own practice knows that without marketing they cannot thrive. You know it, as well, and you are trying your best to maintain a website and social media accounts. You are also investing in PPC ads on Google and in local newspaper ads. Yet, you do not feel that you are getting the results you expected. Your efforts are repaid with a low number of new patients and an even lower retention rate. We know all these and many other challenges of marketing for chiropractors. And we are here to help you.

The First Step in the Right Direction: Admit that You Need Assistance

You cannot be an expert at every aspect of running a business. Nobody is. Steve Jobs was great at designing computers and smartphones, but probably new very little about taxation laws and accountancy. Warren Buffet is a savvy investor, but he relies on lawyers to understand the legal implications of dividend and asset distribution.

The same thing goes for marketing for chiropractors: you may have a general idea of this topic or know a few aspects of it quite well. But the marketing strategy for your practice must be 100% effective in order to see the results you are expecting.

This is why we are here – to help you run a successful practice by managing your marketing efforts. Here are just some of the major challenges of marketing for chiropractors that you may or may not tackle on your own:

1. Competition with Other Practices and Clinics

Chiropractic is getting more and more popular. The opioids crisis in the US, leading to some high profile lawsuits and federal investigations, has made a lot of people rethink healthcare. They do not want to take pills every time they are in pain.

Thus, they are turning to chiropractors seeking pain relief in a safe and non-invasive manner. As a result, a lot of practices are opening across the US – even in your local area. Therefore, one of the biggest challenges of marketing for chiropractors is persuading patients to come to your practice, and not the other one three streets away.

2. The Need to Stay Relevant in Your Field of Work

Chiropractic techniques evolve, just like the best practices and standards used in any other form in healthcare. As we understand more about how the human body works and what makes it stop working properly, we are also discovering new ways to solve these issues.

Successful chiropractors are always up to date with the latest developments and strive to obtain new certifications. These certifications are very useful for marketing for chiropractors. A potential patient will prefer a clinic where the doctors have a lot of recent certifications to one where they cannot see these proofs of professionalism.

3. Keeping Your Practice Well Organized

A lot of marketing strategies fail to produce results because the clinic does not live up to its promises. You must ensure that your staff lives up to the brand image you created for your practice. An engaged team is a huge help with your marketing efforts. They can promote and advocate for your clinic on their own social media pages and refer friends for an initial appointment.

This is why it is so important to hire the right staff. You are the chiropractor, but everyone’s work reflects on your own and, ultimately, on your practice.

4. The Time Needed for Marketing Efforts

Finally, the biggest challenge of marketing for chiropractor is finding the time to think, create and implement effective strategies. This is a daily effort, not something you can take care of once and then leave it alone.

Our Portal Is Your Path to Success

After discussing all these challenges, let us look at the solution: being a member of The Neck Joint portal. Why would you join a portal instead of striking out on your own? Why put your clinic on a list with other competitors?

Here is the answer: because we have the resources and the know-how to make each clinic stand out and find new patients. We are a team of specialists in all the aspects pertaining to marketing for chiropractors:
•    Web development
•    Graphic design
•    SEO
•    Content writing.

We encourage you to learn more about becoming a premium member on The Neck Joint and the benefits you enjoy, including management of your marketing strategy!