Link Building for Chiropractors: What Is It and Why You Need It?

Do you wonder why Google displays results in a certain order now and in a different order months later for the same keywords? The answer is found in the page rank, a sort of score that Google gives websites for the quality, reliability, and reputation of information it contains. Today we will show you why link building plays a huge role in the page rank of your chiropractic websites.

The Basics of Link Building for Chiropractors

Link building is the process of persuading other websites to add a link to your site in reference to the information they are quoting.  For example, a newspaper article discussing the benefits of chiropractic may include a link to your website for the page where you explain what chiropractic treatment is.

In terms of SEO, link building for chiropractors is similar to skills endorsements by your peers on LinkedIn and various professional forums. However, as we will explain below, not all links pointing to your website are desirable. In some cases, spammers may try to build their own page rank reputation off your website. However, you are not helpless: you can decide who can and who can’t link back to your website.

How Does Link Building Help with Getting Found on Google?

Let us now move to the key aspect of link building for chiropractors that you are really interested in. Why should you do it? As we explained above, Google grants a page rank score to each website.

One of the key factors the Google bots use in assigning this score is the number of good quality links pointing to it. Good quality links mean all of the following:
•    A reputable website – public authority, research institute, news organization, professional website, etc.
•    A website with a high page rank – Google has already vetted its reputation and reliability in its field of activity.

Now, the really interesting part is that when a site with a high page rank links back to yours, you also earn a part of its high score. It is the so-called “link juice” by an SEO expert, an endorsement that tells Google to trust your website and give it a higher page rank.

How Link Building for Chiropractors Works

Here are a few best practices for earning links to your chiropractic website:

1. Create High-Quality Content

Why would someone place a link to your website in their own content? The answer is: because you provided the best answer possible to the topic they are debating. If you want to make sure that people trust you on a topic, you add references to specialized literature.

Link building is the reference to specialized literature in the online world.

2. Actively Seek Ways to Earn Links

You may have the best articles on chiropractic treatments, but people may never get to read them if you do not make them known. You can do this in several ways:
•    Share your blog posts on your social media accounts
•    Look for guest blogging opportunities on high-quality forums (they allow one link back to your website)
•    Contact other specialists (for instance, sports coaches, physical therapists, gym owners) and exchange links on each other’s websites.

3. Do Not Fall Victim to Black Hat SEO Tactics

There are two ways of doing search engine optimization:
•    The fairway, which complies with Google’s rules – white hat SEO
•    The unfair way, which tries to cut corners – black hat SEO.

Black hat SEO tactics promise quick results and they often consist of creating a large number of backlinks on spammy websites, which do not contain original, high quality, and useful information for readers. Other tactics involve creating automatically generated texts by dubious software suites, which are often illogical to read, and posting them on various low-quality guest post blogs.

All these tactics will eventually get found out by Google and cause your website to be demoted – its page rank drops dramatically, and it will be hard to go back to your initial score.

4. Control Who Can Link Back to Your Site

As we explained above, not all backlinks are desirable, as they come from sites with a low page rank. This will negatively affect your own page rank. Thus, link building for chiropractors also means telling Google when not to count a link pointing to your site.

The procedure is called “nofollow” and can be easily implemented in your website code by a programmer.

5. Include Link Building in Your Content Marketing Plan

When did you start thinking about what you want to post on your chiropractic blog, add one more thought to this planning: how can this topic help me earn more backlinks?

A backlink is not just an endorsement from other websites noted by Google. It is also the opportunity to make your chiropractic practice known to new audiences, get organic traffic and new patients from another website.

Link building for chiropractors requires time and effort, but its benefits outweigh the work you put into it. If you need expert advice or help with your link-building strategy, our SEO experts are ready to assist you.