How to Grow Your Chiropractic Practice

As the new owner of a chiropractic practice, you are still reeling from the novelty of being your own boss. However, after the first excitement and exhilaration, you realize that you are not getting enough appointments. This means that you are still putting money into your practice, and you are barely breaking even. In this article, we want to share with you a few helpful tips to start building a successful chiropractic practice.

The Most Important Tip: Think Like a Businessman

You are a chiropractor, first and foremost. But, as the owner and administrator of your own practice, you are also a businessman. You are running a business. Thus, you must consider aspects, such as:
•    Organizing the administrative tasks in your practice
•    Managing your financing: billing, cash flow, mid to long term financial projections
•    Hiring and supervising staff
•    Planning and executing your marketing strategy.

These are lots of aspects to consider, right? However, you cannot grow your chiropractic practice if you ignore any of them. Every aspect influences the others: poor marketing will not attract the right patients; unprofessional staff will drive away your existing patients; poor billing will lead to reduced cash flow.

So, how can new chiropractic practices thrive? Here are our top suggestions:

1. Outsource Billing and Financial Management

One of the most effective ways of making sure that every business activity is done properly is by outsourcing it to companies that provide specialized services in that specific field of activity. Most small and medium sized businesses are outsourcing HR, accounting and legal matters.

For chiropractors, the EHR platform available through The Neck Joint membership is an excellent choice. Its complex functions, ready-made templates and the assistance of our specialized staff will allow you to manage your finances with confidence and grow your chiropractic practice.

2. Offer Patients a Free Treatment Session

Most businesses offer potential clients a free trial of their services or a free sample of their product. This is the best way of winning a client’s confidence. As a chiropractor, you can do the same. You can advertise a free treatment session on your social media platforms. Even if you do not manage to upsell all the people who take advantage of this freebie, you still have their contact data and can continue to send them marketing messages.

3. Use All the Digital Marketing Channels Available

You cannot grow your chiropractic practice without marketing. However, marketing must be done right: through social media platforms, blogging, PPC campaigns on Google, etc. Traditional print advertising (leaflets, newspaper ads) are increasingly expensive and less effective.

The Neck Joint platform is an excellent place for managing your digital marketing campaigns. Our specialists offer you all the tools you need, tailor-made marketing materials, as well as helpful advice whenever you need it.

4. Encourage Patient Referrals

A happy patient is very likely to recommend you to a friend. So, ask them to do it. You can offer small incentives, such as a discount on the next treatment session for every new patient they persuade to come for an initial appointment.

An effective referral program will also help increase brand awareness, making your practice known to people you may not have reached with your advertising efforts alone.

5. Constantly Improve Your Internal Practices

Finally, you should never stop improving the way patients are welcomed and treated in your practice. You can conduct polls to find out what your patients wish would be done better in your practice and use this feedback to make your chiropractic practice a more welcoming, safer and pleasant place for your patients.

Whenever you need help to grow your chiropractic practice, you can rely on the experience and know-how of The Neck Joint team. As a premium member you have access to all our proprietary tools and the assistance of a team of experts.