Bryant and Justine S

Bryant Sharifi is a certified strength and conditioning specialist, who has a B.S. in Kinesiology and a minor in Sports Psychology. He focuses on performance coaching via corrective exercise, functional strength, and sport specific training. Coach B's lifelong love for training and sports performance is what Perform for Life originated on. Always striving to perform his best in athletics, he found that the most important principles learned are key to the bigger picture: Life.

Bryant Sharifi
Founder/Head Performance Coach
CSCS; NSCA-CPT; NASM-CPT; FMS certified

Justine Ambat is B's lovely other half and a registered nurse with a B.S. in Nursing. Justine's expanding enthusiasm for preventative medicine, self-improvement, and social connection, along with her creative forces and quirky sense of humor, helped bring life to the ideas behind Perform For Life.

Justine Ambat
Chief Creative Officer and Director of Operations
Operating Room Nurse RN, BSN; BLS, ACLS, PALS certifiedIn 2014, co-founders Bryant and Justine Sharifi married each other and their passions, and together created the concept behind Perform for Life. Although Certified Strength and Conditioning Specialist, Bryant, and Registered Nurse, Justine, had very different personal journeys that shaped their relationships with their physical well being, they discovered that they had the potential to combine their philosophies to make a positive impact in the training world. They made the bold move of opening up shop in San Francisco with the intention of developing a respected establishment and brand in the fitness industry that promotes superior quality service, coaching, and education. Perform for Life's foundations were built upon principles of building trust and creating a community where clients feel appreciated and valued. Together, they are passionate about helping others perform better in sport, recreation, and most importantly: Life.