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ChineseA saying that is already three decades old states that video killed the radio star. And it continues to be true – if you want visibility and engagement in any industry, you must use videos to promote yourself or your business. The same is true for your chiropractic practice. In this article, we will explain how to use videos for chiropractic patients’ engagement and continued loyalty.
Creating Videos Is Now Easier than Ever
First of all, you do not have to worry about spending money to hire a video production company to create these pieces of content. You already have the equipment you need to create awesome videos for your chiropractic practice: your smartphone.
Smartphone cameras are now powerful enough to film in high definition. And you can find many apps for editing videos that do not require any kind of prior experience. In a few taps, you can:
• trim the length of your video
• add filters or enhance colors (if necessary)
• add music
• add captions.
In most of the cases, after you do this a few times, you will be able to create a video from the beginning to upload on your website in less than one hour.
What Is the Role of Video for Chiropractic Patients’ Engagement?
Videos are the most effective communication medium. They break language barriers and are self-explanatory even for people who cannot grasp the concepts of chiropractic techniques, adjustments, manipulations, etc.
Moreover, statistical data prove that the average US consumer is avid about video content. Every day, over 230 million Americans watch a video online. And if they perform a Google search for a topic, they are more likely to click on a video than on a written article.
Last but not least, SEO specialists say that websites that contain videos are preferred for higher ranking positions by Google to the detriment of websites without videos.
How to Use Videos for Chiropractic Patients’ Engagement
Here are just a few simple video ideas to get started:
1. Demonstrate Chiropractic Techniques
Ask a staff member to assist you in demonstrating basic chiropractic techniques. You do not have to go through complex treatment routines, just simple adjustments, and manipulations. Most patients are not fully convinced that chiropractic is not painful simply by reading articles.
These demonstrations will do a lot to alleviate their fears and convince them to book an initial appointment.
2. Create a Tour of Your Practice
Another great way of using video for chiropractic patients’ engagement is by taking them on a virtual tour of your practice. Introduce yourself and your staff members, show them how new and returning patients check in at the reception desk, and showcase your treatment room and the equipment you use.
For people who have never been in chiropractic practice, this can be extremely useful. They will understand that you run a reputable healthcare center, where patient safety and hygiene are at the same standards as in any clinic they’ve been to.
3. Give Patients Video Instructions
A significant part of your work is instructing patients on what to do in between appointments. This may involve stretching exercises for home or maintaining a correct posture. These explanations will be clearer and easier to follow if you create short videos demonstrating them.
It is not necessary to create a lot of content. A video on correct posture while sitting down can be sent to all your patients who need this recommendation.
4. Wellness Workshops
A chiropractor’s work involves treating the whole person. This includes their lifestyle and diet. You can use video for chiropractic patients’ engagement very effectively by creating wellness workshops, with simple demonstrations on:
• how to switch to a healthy diet
• how to embrace a more active lifestyle
• how to find a balance between work and personal life in order to reduce stress.
If you need further assistance in creating an effective video marketing strategy to engage your patients, our SEO experts are ready to help you. Create a Premium profile and get in touch with us!
